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The Addam's Family
Augmented reality experience

We created fun and entertaining experience to support marketing campaign for new Addam's Family DVD. We took care of the concept, 3D model, animations and publication.
Problem statement

Problem statement

The Addam's Family is a show loved by many generation. The new animated movie was about to be released on DVD. We wanted to offer just a bit more content, using Web AR technology.
ar reference
Concept

Concept

The character chosen for this experience was "The Thing." We knew from the start that we want it to dance to the famous Addam's Family theme.

We had to decied how is the user going to interact with it, and what kind of tracking we want to use. We also had to figure out what's going to happen when the experience is over. Then we started to work with the first step being the character's 3D model.

ar reference 2
ar development progress
Solution

Solution

We opted for 8th Wall technology that offers perfect image tracking technology. The outcome is as desired. The user tracks the DVD and when he taps it, The Thing appears.

The Thing starts to dance to the movies tune. It's so much fun to watch! When the dance is over, you are invited to join the community on Facebook.

ar development showcase
ar developers portfolio
Video

Video