The character chosen for this experience was "The Thing." We knew from the start that we want it to dance to the famous Addam's Family theme.
We had to decied how is the user going to interact with it, and what kind of tracking we want to use. We also had to figure out what's going to happen when the experience is over. Then we started to work with the first step being the character's 3D model.
We opted for 8th Wall technology that offers perfect image tracking technology. The outcome is as desired. The user tracks the DVD and when he taps it, The Thing appears.
The Thing starts to dance to the movies tune. It's so much fun to watch! When the dance is over, you are invited to join the community on Facebook.