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Three Major Pitfalls of Big Data That Can Seriously Hurt Your Business
23rd September 2019

“Crunching the big numbers will always point us in the right direction, right?” No, not really. Capitalizing on Big Data indeed yields very interesting potential in many fields. Nonetheless, the Big Data boom has led many companies to delving into this practice rather blindly, doing all sorts of mistakes on the way. Sloppy data collection…

How to Transform Your Wobbly User Journey into an Exciting and Smooth Waterslide
App development | Web design - 22nd September 2019

“Your user journey is like a box of chocolates. You never know where you’re gonna get,” said Forrest. Well, not quite. But if this adjusted quote applies to your digital product even in the slightest, you should seriously consider reading this article and getting inspired by the powerful synergy of smart UX design and behavioural…

User testing — a good servant but a bad master
21st September 2019

There are few things as popular among digital agencies and developers these days as user testing. Don’t get me wrong — I absolutely believe in exposing our ideas and gathering feedback as often as possible. That being said, I have seen some projects being ruined by user testing. We have to be careful about how…

Pixelfield about to design a truly life-changing mobile game
App development | News - 15th September 2019

Our team has recently set off on an ambitious journey to developing a mobile game that will help people diminish their OCD symptoms. People who suffer from Obsessive Compulsive Disorder (You’d be surprised how many of your friends also live with at least mild OCD symptoms!) have to deal with reoccuring uncontrollable thoughts (obsessions) and…

Why and when you should consider hiring an outside team for your development project
5th September 2019

It’s a tricky question. Before we move forward I want to disclose that I run Pixelfield, app development agency in London – sou you’re welcome to consider me biased. I have worked with many companies ranging from start-ups to corporates during several last years, and I have worked with many starting entrepreneurs, many of whom…

Counting on plug-ins? You better think twice.
27th August 2019

You need to release your project as soon as possible for the lowest possible cost. Custom software would be too expensive, so you decide to go for an open-source solution. Along the way, you find out that you need more functions than you initially expected and that the sole open-source solution is not going to…

5 Questions to ask your development team
27th August 2019

Are you working with an external development team, or are you thinking of hiring one? If you are not a developer yourself, it might be tricky. It is not easy to evaluate your team’s work without detailed knowledge of the project and auditing the code by an external company can be very pricy. Working in…

Advergaming – is it worth the investment?
1st August 2019

If you are working in marketing, or even sales, you know the struggle is real. We are living in a world, where we see so many advertisement every day, read so many slogans, get so many emails with “the best offer”. If you are lucky, your ad will be noticed for a split second.  If…

Are we all in the IT business?
26th July 2019

As Gary Veynerchuk says, we are all in the media business. No matter if you are a barbershop or an app developer, you need to take care of your media profile and produce exciting content if you want to grow. I am not entirely happy with that because I am not too fond of content…

Why don’t we just test our ideas
26th July 2019

We all have got that great idea from time to time. We talk about it when we go for a beer with friends or when we get bored on vacation. Taking our ideas to the next level and really starting a business is something that takes a lot of courage and I applaud everyone who…

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